Are Black Friday and Cyber Monday the Best Times to Buy SaaS and Software Products?

Black Friday and Cyber Monday are no longer limited to electronics or retail shopping. Over the years, they’ve become some of the most important buying periods for SaaS and software products, including cloud tools, productivity software, marketing platforms, and licensed applications.

With inboxes filled with limited-time offers and steep discounts, many buyers ask the same question every year: are Black Friday and Cyber Monday truly the best times to buy SaaS and software products, or does the urgency hide important trade-offs?

The answer depends on readiness, timing, and the type of software being purchased.

To understand the types of discounts SaaS and software companies typically offer during this period, we’ve compiled a Black Friday and Cyber Monday SaaS and software deals roundup for reference and comparison.

Why Timing Matters When Buying SaaS and Software

Whether it’s a subscription-based SaaS tool or a licensed software product, most software purchases are long-term commitments. Once adopted, they influence workflows, data management, and operational efficiency.

Buying software at the right time can:

• Lower long-term costs through discounted annual pricing
• Unlock premium features or higher usage limits
• Set favorable benchmarks for renewals or upgrades
• Reduce the financial risk of experimentation

Black Friday and Cyber Monday stand out because they compress these opportunities into a short, high-intent window.

Are Black Friday and Cyber Monday the Best Times to Buy SaaS and Software Products?

For many buyers, yes - Black Friday and Cyber Monday are among the best times to buy SaaS and software products when pricing is the primary motivation.

During this period:

• Vendors release their deepest annual discounts
• SaaS subscriptions and software licenses are bundled or reduced
• Upgrade pricing becomes more flexible
• Bonus features, credits, or extended access are common

However, BFCM works best for buyers who already understand their needs. The fast pace leaves little room for prolonged evaluation or testing.

Why SaaS and Software Discounts Peak During Black Friday and Cyber Monday

Software companies treat Black Friday and Cyber Monday differently from other promotions.

This period:

• Attracts unusually high buyer intent
• Aligns with year-end revenue targets
• Encourages upgrades from free, trial, or basic plans
• Rewards fast decision-making over long sales cycles

As a result, some of the strongest SaaS and software discounts of the year appear during BFCM - and often disappear immediately after.

How BFCM Deals Differ From Christmas and New Year Software Deals

Although these events occur close together, they serve different buying behaviors.

• Black Friday & Cyber Monday focus on urgency and maximum discounts
• Christmas emphasizes year-end commitments and bundled value
• New Year supports planning, onboarding, and structured rollouts

BFCM is ideal for buyers ready to act immediately, while those needing more time often benefit from waiting until Christmas or early January.

For a broader perspective, see our guide to major SaaS and software sale events and when to buy.

Who Benefits Most From Buying SaaS and Software During BFCM?

Black Friday and Cyber Monday are best suited for buyers who are prepared and decisive.

This includes:

• Teams upgrading tools or software they already use
• Businesses with approved budgets and clear requirements
• Buyers comfortable committing to annual subscriptions or licenses quickly

In contrast, teams still comparing vendors or planning internal adoption may find the pace challenging.

When Black Friday and Cyber Monday Might Not Be the Right Time

Despite the savings, BFCM isn’t always ideal.

You may want to wait if:

• You need extended trials or stakeholder approvals
• Your team isn’t ready for immediate onboarding
• You’re comparing multiple software alternatives
• Setup or support availability is critical

In these cases, the pressure to act quickly can outweigh the benefits of the discount.

How to Choose the Right BFCM SaaS or Software Deal Without the Hype

Not every deal is worth acting on. A few practical checks can help avoid regret.

Before committing:

• Review renewal pricing after the discount period
• Check for feature, usage, or license restrictions
• Confirm compatibility with your existing tools
• Avoid offers that rely solely on urgency to convert

A good BFCM software deal should still make sense well after the promotion ends.

Final Verdict: Are Black Friday and Cyber Monday the Best Times to Buy SaaS and Software?

Black Friday and Cyber Monday are among the best times to buy SaaS and software products when cost savings are the top priority and decisions are already made.

They work best for buyers who:

• Know exactly what they need
• Can act quickly
• Are comfortable committing to longer terms

For those who value flexibility, onboarding time, or deeper evaluation, Christmas or New Year may provide a better balance.

Frequently Asked Questions